About Us

Our History

Caroline Eve has grown considerably since opening as Middle of the Road Fashions in Hamilton, Rotorua and Napier in June 1987. It grew to five stores before the name changed in the Summer of 1991 from Middle of the Road Fashions to Caroline Eve. At the same time the Caroline Eve stores were given a more feminine refit and refurbishment, taking them away from anything to do with the middle of the road fashion look. The aim here was also to give all stores a look which would remain uniform throughout the country.

Since then the company has grown to 25 stores, located in the Northland, Auckland, Waikato, Coromandel, Bay of Plenty, Hawkes Bay and Gisborne. Including an Administration and Distribution Centre situated in Tamahere, Hamilton.

Caroline Eve proudly sponsors and supports the following charities;

True Colours

True Colours Charitable Trust

Breast Cancer Foundation

The New Zealand Breast Cancer Foundation

The Waikato Breast Cancer Trust

The Waikato Breast Cancer Trust

Dress For Success

Dress For Success

ARHT Corporate Supporter 2014 / 2015

Auckland Rescue Helicopter Trust


Our Formula

At Caroline Eve we are committed to providing great value, top quality and stylish fashion, delivered with superior customer service. Caroline Eve is a women's fashion store aimed at the mid 30 plus age group however there are seasonal fashion must haves which appeal to all age groups.

Caroline Eve clothing is for every occasion with collections for;

  • Tailored and alternative office wear
  • Latest trends, fashion and colour
  • Classic comfort styling in timeless fabrics
  • Price orientated basics
  • Sporty favorites
  • Fashionable casual wear
  • Smart day wear
  • Stylish affordable evening wear
  • Classic core items

Our buying team aims to provide our customers with the latest trends from around the world while still providing timeless classics. We strive for exceptional value for money while never sacrificing quality. As a Caroline Eve customer you can be assured that you are purchasing top quality clothing.

The key to Caroline Eve's growing success is our superior customer service. Our dedicated teams have the knowledge of our products to advise you with confidence. Each team member is dedicated to giving you ideas and inspiration to co-ordinate a look to suit your individual style. Everyone at Caroline Eve is working towards the same goal - ensuring that every customer leaves our stores confident in their purchase.