About Us

Our History

Caroline Eve is a successful women’s wear retailer with over 28 year’s experience in retail. Our success has been contributed to fantastic customer service, value for money fashion and a strong value toward retaining quality personnel.

Our customer demographic is aimed at the mid 30 plus age group however there are seasonal fashion must haves which appeal to all age groups. Our buying team aims to provide our customers with the latest trends from around the world while still providing timeless classics. We strive for exceptional value for money without sacrificing quality.

As a Caroline Eve customer you can be assured that you are purchasing top quality clothing at a great price, with a full range of casual to event wear, shoes, accessories, jewellery, coats, sundresses to choose from. We continue to be committed to providing great value, top quality and stylish fashion and delivered with superior customer service.

Caroline Eve has grown considerably since initially opening in June 1987,with three stores located in Hamilton, Rotorua and Napier under the name of Middle of the Road Fashions. By 1991 we added another two stores to our group and it was then that we decided to change our name from Middle of the Road Fashions to Caroline Eve.

The company has gone from strength to strength and in January 2015 Caroline Eve purchased Classic Clothing’s 15 South Island stores, expanding to 42 stores, located in Northland, Auckland, Gisborne, Coromandel, Bay of Plenty, Hawkes Bay and Waikato areas, with our Administration and Distribution Centre situated in Tamahere, Hamilton and now Rangiora to Invercargill.

The Directors of both Caroline Eve and Classic Clothing have been members of the same international buyer’s consortium for the past 28 years so the in-store range will have some similar elements going forward.

The buying group’s four main suppliers have welcomed the uniting of Caroline Eve and Classic Clothing and are supportive to see Caroline Eve continue to expand. Already our combined database of well over 200,000 customers will benefit from the strengthened buying power that will bring affordable fashions to the North and South Island cities and towns, plus with the added support of an easy to use online store www.carolineeve.co.nz

This will be an exciting time for the 140 strong team members and for you, our customers. Caroline Eve has a fantastic support team and are looking forward to creating a strong bond with the South Island chain of stores.

Caroline Eve has grown considerably since opening as Middle of the Road Fashions in Hamilton, Rotorua and Napier in June 1987. It grew to five stores before the name changed in the Summer of 1991 from Middle of the Road Fashions to Caroline Eve. At the same time the Caroline Eve stores were given a more feminine refit and refurbishment, taking them away from anything to do with the middle of the road fashion look. The aim here was also to give all stores a look which would remain uniform throughout the country.

Since then the company has grown to 25 stores, located in the Northland, Auckland, Waikato, Coromandel, Bay of Plenty, Hawkes Bay and Gisborne. Including an Administration and Distribution Centre situated in Tamahere, Hamilton.

Caroline Eve proudly sponsors and supports the following charities;

True Colours

True Colours Charitable Trust

www.truecolours.org.nz
Breast Cancer Foundation

The New Zealand Breast Cancer Foundation

http://www.nzbcf.org.nz
The Waikato Breast Cancer Trust

The Waikato Breast Cancer Trust

http://www.wbct.org.nz
Dress For Success

Dress For Success

http://www.dressforsuccess.org

ARHT Corporate Supporter 2014 / 2015

Auckland Rescue Helicopter Trust

http://rescuehelicopter.org.nz/

Our Formula

At Caroline Eve we are committed to providing great value, top quality and stylish fashion, delivered with superior customer service. Caroline Eve is a women's fashion store aimed at the mid 30 plus age group however there are seasonal fashion must haves which appeal to all age groups.

Caroline Eve clothing is for every occasion with collections for;

  • Tailored and alternative office wear
  • Latest trends, fashion and colour
  • Classic comfort styling in timeless fabrics
  • Price orientated basics
  • Sporty favorites
  • Fashionable casual wear
  • Smart day wear
  • Stylish affordable evening wear
  • Classic core items

Our buying team aims to provide our customers with the latest trends from around the world while still providing timeless classics. We strive for exceptional value for money while never sacrificing quality. As a Caroline Eve customer you can be assured that you are purchasing top quality clothing.

The key to Caroline Eve's growing success is our superior customer service. Our dedicated teams have the knowledge of our products to advise you with confidence. Each team member is dedicated to giving you ideas and inspiration to co-ordinate a look to suit your individual style. Everyone at Caroline Eve is working towards the same goal - ensuring that every customer leaves our stores confident in their purchase.